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Turkish Airlines brings new options to its comprehensive Frequent Flyer Program, Miles&Smiles.


Turkish Airlines brings new options to its comprehensive Frequent Flyer Program, Miles&Smiles.

In response to the increasing popularity of online shopping, Turkish Airlines introduces “Shop&Miles”, an alternative way of using miles accumulated in the airline’s popular mileage reward program. The new option, available as from today, will allow program members to purchase items either with miles or cash or by using a combination of miles and cash.
A new shopping site has been created by Turkish Airlines and members now have the opportunity to spend their miles for goods displayed on the site as an alternative to the traditional use for travel and transportation. As an added bonus, by using the Shop&Miles site, members will accrue additional miles for cash spent when purchasing from the collection.
After an extensive research, Turkish Airlines has decided to add this feature to its Miles&Smiles program, making it even more valuable to program members. The range of products offered by Shop&Miles has been tailored to the needs and interests of Turkish Airlines’ passengers. One product group includes exclusive Turkish Airlines branded items that will allow program members to display their loyalty to the airline. The ‘TK Collection’ includes a wide assortment of bags, notebooks games and other products that represent the many destinations to which the airline flies. Other useful items include mugs, headphones, cellphone covers, tee shirts, hats and model aircraft—all bearing the airline’s signature tag line, “Widen Your World”.
In addition to this specialty line, Shop&Miles, offers over 5000 items in 23 main categories and 93 sub-categories that have been especially selected by Sanal Mağazacılık Inc.

The main groups include dolls and toys, home appliances, computers, bags and wallets, electrical appliances, electronics, home and kitchen appliances, textiles, gifts and accessories, hobby and games, stationary, personal care and health, car accessories, perfumes and cosmetics, watches and glasses, travel and experience, sports and outdoor, umbrellas, telephone and mobile, suitcases and, of course, the special ‘Turkish Airlines Private Collection’.

While the program will eventually be offered worldwide to all Miles&Smiles members, it will initially be introduced in 10 countries apart from Turkey (Belgium, France, Germany, Italy, the Netherlands, Russia, Spain, the United Arab Emirates, the United Kingdom and the United States) with products tailored to these important markets. In addition to the website, a printed catalogue for Shop&Miles items will be available in the seat pocket on Turkish Airlines flights and designated shopping kiosks will be placed at various locations in the airline’s hub airport, Istanbul Ataturk.

By introducing Shop&Miles, Turkish Airlines adds additional value and convenience for its customers--yet another way in which the airline distinguishes itself in global air transport.

Turkish Airlines, Inc.
Media Relations